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Even the most savvy consumer is probably unaware that the sound a soda can makes when it is opened has been carefully engineered, that the ice in a Whole Foods food display is for show, and the freshness seal on a container of tomato sauce actually accomplishes little. Lindstrom has been traveling the world as a marketing guru for many years, so his knowledge of these scams is vast.

Perhaps the creepiest parts of the book have to do with how early in life marketers get their hooks into us.

ISBN 13: 9781849543071

For example, fetuses who are exposed to commercial jingles end up being soothed by those jingles once they leave the womb. Sometimes his scientific and marketing arguments bleed into one another - when he tells us sales of a product went up 11 percent after a given ad campaign, how do we know that was the biggest factor? Jesse Singal is a frequent contributor to the Globe. He can be reached at jessesingalglobe gmail.

The line underneath states: "You can be anything you want to be--no limits.


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The Myth of Choice: Personal Responsibility in a World of Limits

Get print book. Kent Greenfield.

Americans are fixated on the idea of choice. He blogs on Huffington Post and other sites and is a frequent public speaker.


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  5. He clerked for Justice David H. To uncover the answers, Greenfield taps into scholarship on topics ranging from brain science to economics, political theory to sociology.

    Myth of Choice : Personal Responsibility in a World of Limits | eBay

    His discoveries—told through an entertaining array of news events, personal anecdotes, crime stories, and legal decisions—confirm that many factors, conscious and unconscious, limit our free will. In this provocative book, Kent Greenfield poses unsettling questions about the choices we make, tapping into scholarship on topics ranging from brain science to economics, political theory to sociology.

    His discoveries, told through an entertaining array of news events, personal anecdotes, crime stories, and legal decisions, confirm that many factors, conscious and unconscious, limit our free will. Worse, by failing to perceive them we leave ourselves open to manipulation. In The Myth of Choice, Kent Greenfield uses scores of real-life stories to explore the modern fixation on choice and our confused responses to it, but also offers useful suggestions to help us become better decision makers as individuals.

    Kent Greenfield is professor of law and law fund research scholar, Boston College. Seller Inventory M More information about this seller Contact this seller.